Giving a vital touch
Pearl Liang
Exquisite Chinese food
overview
With its blend of modern elegance and authentic Chinese charm, this premier London destination offers intimate dining enclaves amid a vibrant ambience, masterfully fusing sophisticated flavours with Eastern tradition. Aiming to revitalize their online presence, they sought to create a cutting-edge video advertisement for their website and an outdoor screen at the restaurant premises. The primary objective was to highlight their culinary offerings through an innovative and visually captivating lens.
what We did
Film
We filmed the project
Video Editing
We edited 1x banner & 4x Social Media Clips
Colour Grade
We graded the 1x banner & 4x Social Media Clips
The social clips
The social clips
The challenge
Pearl Liang faced a significant challenge in standing out in London’s competitive restaurant market. They had to create a delicate balance between capturing the authenticity of their cuisine while also appealing to modern tastes. Introducing traditional Chinese elements into a contemporary aesthetic was another hurdle to overcome. Additionally, filming the intricate processes of dish preparation and plating proved to be demanding.
The Results
Pearl Liang’s creatively designed video content enhanced its contemporary brand image, resulting in increased website traffic, social engagement, and reservations. The immersive visuals blended seamlessly with the restaurant ambience, enhancing the dining experience and tempting customers with a tantalizing preview of the culinary expertise that awaits them. This helped cement Pearl Liang’s position as one of the top Chinese fine dining destinations in London.
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