New life to an old genre
New Horizons
Putting British contemporary Jazz on the map
overview
Contemporary British jazz is a blend of traditional jazz with hip-hop, electronic, Afrobeat, and world music that has recently gained popularity. AYA Media Group specializes in connecting music artists to labels using their extensive network within the UK music scene. They approached us to create a trailer for their documentary concept on the contemporary British jazz scene. The aim is to help the scene grow faster and create more opportunities for artists.
what We did
Film
We filmed & choregraphed
Video Editing
We cut the trailer
Colour Grade
We graded the film
The trailer
The challenge
AYA Media Group has established itself in an oversaturated industry, situated in a niche area. Their business is closely connected to the popularity and understanding of the genre. Their passion for the genre has led them to initiate their documentary idea, aiming to delve into contemporary British Jazz and explore what makes it unique. To further develop their ideas, they requested our assistance in creating a short piece.
The Results
Despite the challenges of creating a short piece that perfectly captured the essence of the genre, it ultimately opened many doors for AYA Media Group to secure funding and produce an inspiring documentary.
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