The primary goal was to generate buzz and interest in the Contemporary British Jazz scene, which often struggles to break through the mainstream music landscape.
Through strategic storytelling and creative execution, our collaboration with the Jazz recruitment agency resulted in a compelling trailer that transcended traditional perceptions of the genre. By harnessing the evocative power of visual and narrative elements, we were able to shine a spotlight on Contemporary British Jazz and pave the way for a renaissance in its appreciation and recognition.
The trailer captured the attention of Jazz enthusiasts and newcomers alike, sparking conversations and generating anticipation for the upcoming documentary. The trailer was a powerful tool for reinvigorating interest in Contemporary British Jazz in the UK by challenging stereotypes and embracing the nostalgia of the past while envisioning a bold future.
